| 12. Stockholders' Equity (Deficiency) (Tables)
 | 12 Months Ended | 
| Dec. 31, 2012 | 
| Stockholders Equity Deficiency Tables |  | 
| Assets and Liabilities acquired | The assets acquired and liabilities assumed from the publicly-held
company were as follows:   
| Cash and cash equivalents |  | $ | 337 |  |  
| Liabilities assumed |  |  | (21,206 | ) |  
| Net |  | $ | (20,869 | ) |    | 
| Warranty Activity | A summary of the Companys warrant activity during the
year ended December 31, 2012 is presented below:   
|  |  |  |  |  |  |  |  | Weighted |  |  |  |  |  
|  |  |  |  |  | Weighted |  |  | Average |  |  |  |  |  
|  |  |  |  |  | Average |  |  | Remaining |  |  | Aggregate |  |  
|  |  | Number of |  |  | Exercise |  |  | Contractual |  |  | Intrinsic |  |  
| Warrants |  | Shares |  |  | Price |  |  | Term |  |  | Value |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Balance Outstanding, December 31, 2011 |  |  | 456,000 |  |  | $ | 0.33 |  |  |  |  |  |  |  |  
| Granted |  |  | 8,662,903 |  |  |  | 0.44 |  |  |  |  |  |  |  |  
| Exercised |  |  | - |  |  |  | - |  |  |  |  |  |  |  |  
| Forfeited |  |  | (150,000 | ) |  |  | 0.50 |  |  |  |  |  |  |  |  
| Expired |  |  | - |  |  |  | - |  |  |  |  |  |  |  |  
| Balance Outstanding, December 31, 2012 |  |  | 8,968,903 |  |  | $ | 0.43 |  |  |  | 4.5 |  |  | $ | 62,316 |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Exercisable, December 31, 2012 |  |  | 8,968,903 |  |  | $ | 0.43 |  |  |  | 4.5 |  |  | $ | 62,316 |  |    | 
| Compensation Expense for Stock Options Granted | The following table summarizes the assumptions the Company
utilized to record compensation expense for stock options granted to employees during the years ended December 31, 2012 and 2011:   
|  |  | For the |  | For the |  
|  |  | Year Ended |  | Year Ended |  
| Assumptions |  | December 31, 2012 | December 31, 2011 |  
|  |  |  |  |  |  
| Expected life (years) |  | 2.5 - 3.8 |  | N/A |  
| Expected volatility |  | 44.2% - 50.9% |  | N/A |  
| Weighted-average volatility |  | 49.0% |  | N/A |  
| Risk-free interest rate |  | 0.31% - 0.60% |  | N/A |  
| Dividend yield |  | 0.00% |  | N/A |  
| Expected forfeiture rate |  | 1.7% |  | N/A |    | 
| Stock Options Activity to Employees | A summary of the Companys stock option activity for
employees and directors during the year ended December 31, 2012 is presented below:   
|  |  |  |  |  |  |  |  | Weighted |  |  |  |  |  
|  |  |  |  |  | Weighted |  |  | Average |  |  |  |  |  
|  |  |  |  |  | Average |  |  | Remaining |  |  | Aggregate |  |  
|  |  | Number of |  |  | Exercise |  |  | Contractual |  |  | Intrinsic |  |  
| Options |  | Shares |  |  | Price |  |  | Term |  |  | Value |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Balance Outstanding, December 31, 2011 |  |  | - |  |  |  |  |  |  |  |  |  |  |  
| Granted |  |  | 8,672,967 |  |  | $ | 0.49 |  |  |  |  |  |  |  |  
| Exercised |  |  | - |  |  |  |  |  |  |  |  |  |  |  |  
| Forfeited |  |  | (1,895,000 | ) |  | $ | 1.00 |  |  |  |  |  |  |  |  
| Expired |  |  | - |  |  |  |  |  |  |  |  |  |  |  |  
| Balance Outstanding, December 31, 2012 |  |  | 6,777,967 |  |  | $ | 0.35 |  |  |  | 4.7 |  |  | $ | - |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Exercisable, December 31, 2012 |  |  | 1,457,832 |  |  | $ | 0.35 |  |  |  | 4.8 |  |  | $ | - |  |    | 
| Stock Options Grants to Non-Employees | The following table summarizes the assumptions
the Company utilized to record compensation expense for stock options granted to non-employees during the years ended December
31, 2012 and 2011:   
|  |  | For the |  | For the |  
|  |  | Year Ended |  | Year Ended |  
| Assumptions |  | December 31, 2012 | December 31, 2011 |  
|  |  |  |  |  |  
| Expected life (years) |  | 2.7 - 5.0 |  | N/A |  
| Expected volatility |  | 44.2% - 50.0% |  | N/A |  
| Weighted-average volatility |  | 47.4% |  | N/A |  
| Risk-free interest rate |  | 0.37% - 0.60% |  | N/A |  
| Dividend yield |  | 0.00% |  | N/A |  | 
| Stock option activity for non employees | A summary of the Companys stock option activity for
non-employees during the year ended December 31, 2012 is presented below:   
|  |  |  |  |  |  |  |  | Weighted |  |  |  |  |  
|  |  |  |  |  | Weighted |  |  | Average |  |  |  |  |  
|  |  |  |  |  | Average |  |  | Remaining |  |  | Aggregate |  |  
|  |  | Number of |  |  | Exercise |  |  | Contractual |  |  | Intrinsic |  |  
| Options |  | Shares |  |  | Price |  |  | Term |  |  | Value |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Balance Outstanding, December 31, 2011 |  |  | - |  |  |  |  |  |  |  |  |  |  |  
| Granted |  |  | 390,000 |  |  | $ | 0.65 |  |  |  |  |  |  |  |  
| Exercised |  |  | - |  |  |  |  |  |  |  |  |  |  |  |  
| Forfeited |  |  | (195,000 | ) |  | $ | 0.95 |  |  |  |  |  |  |  |  
| Expired |  |  | - |  |  |  |  |  |  |  |  |  |  |  |  
| Balance Outstanding, December 31, 2012 |  |  | 195,000 |  |  | $ | 0.35 |  |  |  | 4.5 |  |  | $ | - |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Exercisable, December 31, 2012 |  |  | - |  |  |  | N/A |  |  |  | N/A |  |  |  | N/A |  |    |